Is the All American Auto Going to be the Next Rare Collectible?
With recent events of American auto makers going bankrupt, could a genuine all American car soon be hard to find? Come to find out, they’ve been hard to find for a while.
The American Automobile Labeling Act (AALA) mandated that virtually every new car display the percentage, by cost, of its parts that originated in the United States and Canada. This measurement index provides documentation that a 100% American made car is all but extinct because not one has exceeded the 95 percent point.
For example, in a recent article from Cars.com, they report that based on sales through May 31, 2008, of the 35 most popular U.S. built 2008 and 2009 models, only 43 percent of GM, Ford and Chrysler contenders had domestic content ratings of 75 percent or higher. Although the labeling of a car's domestic parts content can be debated, from how many US workers an automaker employs to where the company's profits end up, none have been given the label 100% American made.
So the worrying question is; have we already seen the end of the All American Auto?” Or, could a car maker focus on making “All American” limited edition production automobile to attract sales, and would anybody buy one?
In other words do you think there could be a new market segment which preserves the lineage and purity of the “All American”?
Comments
I think you may have stumbled upon a great marketing idea
It is a good idea and similar to the idea of actually restoring real working wages to Americans instead of wages from the 1970’s. The republicans would make a mockery out of the idea publicly saying it was dangerous protectionism, while secretly being first in line to buy one because many of them are car collectors. The Democrats on the other hand, would publicly say it’s great for the American people and economy (like a lot of other things they say for political points and votes), while quietly making it impossible to build through over stringent laws (i.e. environmental and antitrust). I really think that a great idea like this one should not get caught up in political shenanigans but I don’t hold out any hope that it would. CarProperty.com is another great American idea … Happy Independence Day
You leave out too much to choose with these choices. If the car is built to todays standards then No, it would be a mediocre POS like all the others we have now. Built to the standards we all hold in our heads but were really never matched by anyone (IE: American Made), You bet, It would be something every American would be proud to own and Brag About.